We’re proudly partnering with the El Paso Chamber on a Lider Lager, a beer that will help form young leaders in the Sun City.

The idea for Lider Lager was created by Leadership El Paso Class 47 as part of their mission to raise funds to relaunch Junior Leadership El Paso, a program that shaped hundreds of young leaders across El Paso County prior to the pandemic. Proceeds from the purchase of the beer will go directly to the El Paso Chamber Foundation.

More than a beer, Líder Lager is a celebration of nearly 50 years of leadership, community, and the more than 1,500 alumni who make up the fabric of El Paso's business and civic community.

Líder Lager is a crisp and refreshing brew made with 100% real grain. This beer is light and crushable, a great option for any beer drinker. The collaboration reflects the deep roots that we, DeadBeach and the El Paso Chamber, both share in the El Paso community and our commitment to investing in the next generation of leaders.

The official launch date for Lider Lager is October 3rd here at the brewery. The launch will take place in conjunction with the LEP 47 Junior Leadership 5k & Kid’s Dash. Registration for the race is open now at elpaso.org/events.